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About The Brand and Founder

The Story of Celesté

In a country used to over-boiled chai or quick-fix “detox” teas, Celeste brings back craftsmanship, whole-leaf purity, and the art of brewing tea the right way. Every blend is crafted in small batches and vacuum-packed using ethically sourced teas and herbs, botanicals, designed to offer quiet, meaningful luxury to souls who juggle careers, families, responsibilities, and their own well-being.

Our commitment extends beyond the cup. We partner with a Social Enterprise in Uttar Pradesh that supports rural women artisans, ensuring Celeste grows with the communities behind it. We are also part of the 1% for the Planet network — aligning our growth with mindful, responsible practices.

Celeste has grown into a pan-India brand with an expanding global footprint, now retailing across the USA and the UK through e-commerce and curated collaborations. Our blends and design sensibility have received recognition across leading lifestyle and design publications, including AD, Vogue, Travel + Leisure, and several others.

Why Choose Celeste?

Founder - Tea Sommelier & Tea blender

Anubha Jhawar

I didn’t step into the world of tea — I returned to it.

I grew up in Siliguri, watching my father — a renowned tea taster — swirl, sip, and assess leaves with a kind of devotion that felt sacred. Walking through misty gardens, learning to recognise a good leaf by its aroma, quietly shaped my earliest understanding of craftsmanship. Years later, after a successful career in interior design, I found myself wanting to return to that ritual. That longing became Celeste.

To honour my roots, I trained under Jane Pettigrew at the UK Tea Academy and earned my Tea Sommelier certification. It reinforced what my father taught me — precision, patience, and the belief that tea should be brewed with intention, not haste.

Celeste is born from a simple truth: A well-crafted cup can create a moment of clarity in the middle of a fast, full life. For me, Celeste is not just a brand — it is a way to bring mindful luxury into everyday living, one intentional cup at a time. At the heart of my work is a mission to educate India on the art of brewing tea the right way, and to encourage a deeper culture of mindfulness through simple daily rituals.

Crafting Perfection: From Tea Gardens to Teacups

Handpicked from Pristine Tea Gardens

The journey begins in the lush estates of Darjeeling and Assam, where expert hands carefully pluck the finest tea leaves at peak freshness, ensuring an unmatched depth of flavor and aroma.

Handcrafted & Packed to Perfection

Every tea blend is hand-packed in eco-friendly, aroma-lock packaging, preserving its freshness and character. From garden to cup, Celeste delivers an experience steeped in tradition and elegance.

Purity & Artisanal Blending

Each batch undergoes rigorous lab testing to guarantee purity and quality. Master blenders then craft exquisite small-batch blends, harmonizing premium botanicals and spices for a refined taste.